The session focused on the project “Istraživanje naprednih algoritama i rješenja inovativne poslovne inteligencije u oblaku – NPOO.C3.2.R3-I1.04.0128” aimed at developing an advanced, mass-accessible business analytics solution in response to market demand. The discussion highlighted the project’s innovative approach, which involves researching a cloud-based artificial intelligence solution, blockchain technology and data warehouse, leveraging the consortium’s multidisciplinary expertise. Emphasis was placed on the potential for real-world application and international collaboration, supported by memoranda with both domestic and foreign companies.